The Second Annual Conference on Sports and Entertainment Law




2nd Annual Conference on Sports and Entertainment Law - Saturday, November 5, 2011

Sandra Day O’Connor College of Law at

Arizona State University

Saturday, November 5, 2011



Morning Session (9:10am - 12:35pm) in Great Hall (1st Floor, Armstrong Hall)

Afternoon Session (1:25 - 5:55pm) in Great Hall (1st Floor, Armstrong Hall)




The Sandra Day O’Connor College of Law at Arizona State University’s Sports and Entertainment Law Students Association (SELSA) will host the 2nd Annual Conference on Sports and Entertainment Law on Saturday, November 5, 2011. SELSA’s 2011 Conference will address the major current and developing issues surrounding professional and amateur sports as well as the entertainment industry.

The Keynote Speaker for the Conference is Michael Bidwill. A former federal prosecutor and the current President of the Arizona Cardinals, Bidwill will discuss his experience in the legal profession and how it has affected his career as the head of an NFL franchise, including his recent involvement in the collective bargaining agreement negotiation during the lockout.

This event is open to the public.



8:30 - 9:05am              Continental Breakfast & WELCOME ADDRESS

9:10 - 9:45am              KEYNOTE ADDRESS: Michael Bidwill

9:50 - 10:30am            GENE DOPING & DRUG TESTING PANEL

10:40 - 11:30am          PUBLICITY & DEFAMATION PANEL


12:30 - 1:15pm           Lunch

1:20 - 2:20pm             COLLECTIVE BARGAINING PANEL

2:30 - 3:20pm             ETHICS PANEL

3:25 - 4:35pm             Professional Sport Team BankruptcY PANEL

4:40 - 6:00pm             AMATEURISM PANEL

6:00 - 8:30pm             RECEPTION

conference timeline


8:30 - 9:30am              Continental Breakfast     

9:00 - 9:05am              Welcome Address


9:10 - 9:45am              Michael Bidwill

9:45 - 9:50am              Break

9:50 - 10:30am            Panel #1 – GENE DOPING & DRUG TESTING - Great Hall

10:30 - 10:40am          Break

10:40 - 11:30am          Panel #2 – PUBLICITY & DEFAMATION - Great Hall

11:30 - 11:35am          Break

11:35 - 12:25pm         Panel #3 – PROTECTING IP ON THE INTERNET - Great Hall

12:30 - 1:15pm           Lunch - Rotunda        


1:20 - 2:20pm             Panel #4 – COLLECTIVE BARGAINING

2:20 - 2:30pm             Break

2:30 - 3:20pm             Panel #5 - ETHICS

3:20 - 3:25pm             Break

3:25 - 4:35pm             Panel #6 - Professional Sport Team BankruptcY

4:35 - 4:40pm             Break

4:40 - 6:00pm             Panel #7 - AMATEURISM

CONFERENCE RECEPTION - Robbie Fox’s, Mill Avenue

6:00 - 8:30pm             RECEPTION







After practicing law for six years as a federal prosecutor, Michael Bidwill joined the Cardinals organization in 1996 as Vice President/General Counsel and today serves as team President. In that time, no one has been more influential in steering the organization on the path that has led to back-to-back NFC West titles and the franchise’s first-ever Super Bowl appearance. In addition to guiding the Cardinals, Bidwill has also taken on an ever-increasing role in the National Football League and the greater Phoenix business community as well. In 2007, NFL Commissioner Roger Goodell appointed Michael to the league’s Business Ventures Committee, one of the NFL’s most prominent.


Within the league, Michael chairs the NFL Security Advisory Committee, a group of eight club executives that oversees and develops best security practices for NFL facilities. He additionally serves on Arizona’s Super Bowl Host Committee which successfully staged Super Bowl XLII at University of Phoenix Stadium and will seek to bring the game back to the state. Bidwill is also a member of the board for the Pat Tillman Foundation.


·      TIME:       9:10 - 9:45am (Rotunda)

PANEL #1 – Gene Doping & Drug Testing Panel

The doping epidemic has hit the sports field with many legal repercussions. This panel will focus on the doping epidemic in sport over the past half-century, which includes the introduction of truly effective doping drugs like amphetamines, anabolic steroids and blood-boosting. Additionally, the panelists will discuss the current hot-button issue of genetic doping, which could be the most dangerous and undetectable tool available to athletes yet.

·      TIME:       9:50 - 10:30am (Great Hall)

·      TOPIC:    "Gene Doping and Drug Testing"


1.     Gary Marchant – Sandra Day O’Connor College of Law

2.     John Hoberman – University of Texas


Social media and entertainment news sources have opened the door for anonymous users to publish defamatory information about performers, TV projects, movies and more. Meanwhile, some clients bring bad publicity upon themselves. This panel will also cover Right of Publicity cases for celebrities, including Kim Kardashian’s suit against Old Navy, Muhammad Ali’s suit over "float like a butterfly, sting like a bee," Mike Tyson's suit over Hangover II’s face tattoo, as well as those for political figures, specifically "Obama Got Osama" products hitting the marketplace and Donald Trump's presidential bid.

·      TIME:       10:40 - 11:30am (Great Hall)

·      TOPIC:    "Right of Publicity & Defamation”


1.     James Marovich - The Marovich Law Firm, P.L.C.

2.     Don Gibson - Kavi Sports & Entertainment

3.     Neville Johnson - Johnson & Johnson, LLP

4.     Moderator: Amara Edblad – Co-founder of ASU Sports and Ent. Law Journal


Copyright and fair use issues have recently sprung up surrounding digital media and user-generated content. This discussion will include modern technology’s impact on traditional business models and how contracts should be written and negotiated to fit those technologies such as online video-on-demand.

·      TIME:       11:35 - 12:25pm (Great Hall)

·      TOPIC:    "Protecting IP on the Internet: What is Protectable and How to Enforce”


1.     Hamid Jabbar - Jabbar Legal

2.     Elissa Hecker - Law Office of Elissa D. Hecker

3.     Connie Mableson - Law Offices of Connie Mableson

4.     Moderator: Amara Edblad - Co-founder of ASU Sports and Ent. Law Journal


The NFL and MLB recently re-negotiated their collective bargaining agreements. The NBA is currently locked out over a dispute and the NHL may be next in line. This panel will take a comparative look at the instances of past lockouts and negotiations, what went right and wrong, and how future negotiations can and should be approached.

·      TIME:       1:20 - 2:20pm (Great Hall)

·      TOPIC:    "Collective Bargaining Agreements - The Big 4"


1.     Gregg Clifton - Jackson & Lewis LLP

2.     Darren Heitner - Dynasty Athlete Reps and Sports Agent Blog

3.     Travis Leach - Snell and Wilmer, Athlete Management Professionals

4.     Moderator: Caleb Jay - Arizona Diamondbacks


Attorneys Steven Adelman and Timothy Epstein will discuss current ethical issues facing attorneys in the sports and entertainment fields.

·      TIME:       2:30 - 3:20pm (Great Hall)

·      TOPIC:    “Current Ethical Issues in Sports and Entertainment Law”


1.     Tim Epstein - Loyola University Chicago, SmithAmundsen

2.     Steven Adelman - Adelman Law Group

PANEL #6 – Professional Sport Team BankruptcY PANEL

The state of the economy has had a major impact on professional sports. Several teams have recently utilized the U.S. Bankruptcy Code to protect themselves. All three panelists were involved in the Phoenix Coyotes Bankruptcy case and will discuss the recent filings of the Texas Rangers, Dallas Stars, Los Angeles Dodgers and more.

·      TIME:       3:25 - 4:35pm (Great Hall)

·      TOPIC:    "Bankruptcy - Stars, Dodgers, Coyotes, Rangers--Who's Next?"


1.     Judge Redfield T. Baum – U.S. Bankruptcy Court - District of Arizona

2.     Susan Freeman - Lewis and Roca LLP

3.     Thomas Salerno - Squire, Sanders & Dempsey

4.     Moderator: Kellen Bradley - Editor-in-Chief ASU Sports and Ent. Law Journal


The NCAA has begun to face the tremendous difficulties with what it means to be an “amateur” in such cases as Sam Keller v. Electronic Arts and Ed O’Bannon v. NCAA. This panel will discuss how different sports organizations define “amateur” and how regulatory bodies and athletic departments work to comply with such guidelines. Panelists will also cover the antitrust allegations facing the Bowl Championship Series and the omnipresent issues surrounding sports agent regulation.

·      TIME:       4:40 - 6:00pm (Great Hall)

·      TOPIC:    “State of the NCAA: Antitrust & the BCS; Amateurism & Compliance”

·      SUB-TOPIC: “Sports Agent Regulation"


1.     Stephen Webb - Director of Compliance at ASU Athletics

2.     Tim Epstein - Loyola University Chicago, SmithAmundsen

3.     Mary Penrose - Texas Wesleyan University Law School

4.     Darren Heitner - Founder/CEO Dynasty Athlete Reps, Sports Agent Blog

5.     Travis Leach - Snell and Wilmer, Athlete Management Professionals

6.     Gregg Clifton – Partner at Jackson & Lewis LLP, Adjunct Professor at ASU Law

7.     Moderator: Rick Lopez - Greenberg Traurig LLP


Following the Professional Sport Team Bankruptcy Panel, all Conference attendees are welcome to join SELSA members and attend the Reception for food and drinks in a private room at Robbie Fox’s Public House on Tempe’s famous Mill Avenue. Speakers will be shuttled to Robbie Fox’s from ASU as well as from the Reception back to their hotel rooms.

·      TIME:                   6:00 - 8:30pm

·      LOCATION:       Robbie Fox’s Public House

640 South Mill Avenue suite 120

Tempe, AZ 85281-3662

(480) 642-6442